ColbyCo. launched as a tech company, owned and managed by Jeff Colby.
Primarily focusing in tech, as the series expands it's revealed that the company has a streaming service. In the fourth season, Jeff launches ColbyCo Space when planning to build a rocket to go to Mars.
- Jeff Colby (CEO)
- On the original series, Cecil Colby runs a company with a similar name that is later inherited by his widow, Alexis Colby.